Today I joined a LinkedIn Group, that may interest you too…
I was immediately drawn to it because of its description and the impressive list of members.
The desciption of “Modern Marketing for the New Information Age (MAPP)”:
“Marketing academic and professional content is becoming more complex by the day. We have a whole new information environment to deal with, which calls for some fundamental changes in the way in which we market scholarly content.
The MAPP has been established to give a focal point for the profession around which we can exchange ideas and experiences. In doing so, we can improve and prove the impact of our activities on the success of our organizations AND create a more satisfying experience for our customers.
By sharing our ideas and knowledge of best practice we can solve our collective problems together, giving us the time we need individually as marketing professionals to innovate and help our organizations compete effectively.”
How do you keep track of Online Publishing developments? Any LinkedIn or other groups you can recommend?
