LinkedIn Groups Worth Monitoring

Today I joined a LinkedIn Group, that may interest you too…

I was immediately drawn to it because of its description and the impressive list of members.

The desciption of “Modern Marketing for the New Information Age (MAPP)”:

“Marketing academic and professional content is becoming more complex by the day. We have a whole new information environment to deal with, which calls for some fundamental changes in the way in which we market scholarly content.

The MAPP has been established to give a focal point for the profession around which we can exchange ideas and experiences. In doing so, we can improve and prove the impact of our activities on the success of our organizations AND create a more satisfying experience for our customers.

By sharing our ideas and knowledge of best practice we can solve our collective problems together, giving us the time we need individually as marketing professionals to innovate and help our organizations compete effectively.”

How do you keep track of Online Publishing developments? Any LinkedIn or other groups you can recommend?

 

Platform for Library Marketers

Fleur writes:

Recently I started a virtual platform for (national) library marketers to exchange marketing ideas, best practices, and discuss all kinds of marketing issues – all related to national libraries and The European Library of course.

At this point it contains a general forum, marketing resources, calendar and, yes yes, even a chat functionality. The platform also includes discussion groups on different marketing related topics, for instance application programming interfaces, Web2.0, e-Research and Key Performance Indicators / Web-Stats. Already experts from the library community are finding each other here, but of course, the more the merrier.

Please note this is a closed community, meaning you can only join and visit if you are invited. Drop me a line if you wish to join…

 

Heritage Institutions Serving Virtual Communities

Some weeks ago the ‘Bridging Worlds Conference‘ – organized by the National Library Board Singapore – took place in Hotel Intercontinental, Singapore.

Besides updates of web generation X (web2.0, 3.0, etc) developments, the conference was also about us living in a shrinking world and the simultaneous elaboration of virtual communities – groups of people that share perceptions and/or interests whether they live in the same country, region or spread over this planet and how we as memory institutions, guardians of cultural heritage and knowledge deal with these facts. How far on top we are of all related issues, and dimensions… Indeed it was a great pleasure to be there, to get a greater understanding of the issues at work when we talk about communities within the public domain and to share ideas about these and related topics.

Keynote speakers:

1. RADM (NS) Lui Tuck Yew, Senior Minister of State for Education, Information, Communications and the Arts

2. Nayla Al Khaja, Filmmaker

3. Penny Carnaby – National Librarian, National Library New Zealand

4. His Excellency Dr Surin Pitsuwan, Secretary-General of ASEAN

If you are curious about my bit – I did a presentation on the marketing approach of The European Library and its relation with Europeana – click on “Virtual Communities in Europe: the cultural mix and how the European Library has responded”